Dirwin Bikes
Reduced cart abandonment rates by 40%
Dirwin Bikes partnered with DoorDash to promote sustainable and efficient electric bikes tailored to delivery professionals. The project aimed to educate drivers on the benefits of e-bikes and streamline the purchasing process.
Delivery professionals required clear ROI insights on switching to e-bikes, while the website had to appeal to both individual buyers and corporate partnerships like DoorDash. Additionally, the site needed to emphasize environmental benefits without sacrificing practicality.
Designed a conversion-driven platform with a dual focus on education and sales:
ROI Calculator: Integrated a tool to help drivers calculate cost savings and environmental impact.
Storytelling Through Data: Showcased success stories and case studies from delivery drivers.
Simplified Navigation: Organized the catalog with filters for price range, bike features, and delivery-specific needs.
Optimized Mobile Experience: Ensured seamless performance across all devices to accommodate on-the-go professionals.
Achieved a 50% increase in e-bike sales within 60 days of launch.
Strengthened DoorDash's partnership with Dirwin Bikes by enhancing their joint value proposition.
Reduced cart abandonment rates by 40% through an improved checkout process.
